Product Director

Product Director

Flowserve Corporation

Coslada, Spain

Position Description:

The FPD Product Director –will oversee and lead all product management activities for the assigned FPD specialty product portfolio, associated accessories and aftermarket worldwide. The Product Director will define and implement strategies to drive increased revenue, market share and profitability for these products within the target markets. The Director will also be responsible for translating those strategies into actionable tactics and deliverables for either Product Development (PD), Continuous Improvement Process (CIP), pricing, marketing and supply chain. In so doing, the Director will be responsible for coordinating the efforts of multiple product management, sales/commercial operations, engineering/R&D, manufacturing, and supply chain resources in ensuring the objectives are reached.

Ensure all associates act with an enterprise mindset, in accordance with FLS policies and procedures with integrity, honesty, trust and professionalism. Provide personally and through team, excellent responsive and customer-centric support to both internal and external customers. Establish first class communication and collaboration as the standard for yourself and your team.

Due to the highly technical nature of these specialty products, the Product Director will also play an important role in internal training and in tactical technical and commercial sales support given his deep understanding of the products and their applications.

Position Requirements:

  • Bachelor’s degree in engineering. An MBA is desirable;
  • Minimum of 10 years’ product, sales, applications and/or engineering experience in a related field involving highly engineered speciality products in a global market setting;
  • A well developed understanding of the target market including the relevant processes and systems and the role of FPD products therein;
  • Strong organizational skills with the ability to assemble and manage cross-functional teams;
  • Excellent oral and written presentation and communications skills;
  • Understanding of Flowserve’s systems and processes and financial principles including return on investment, discounted cash flow, etc.


Define the boundaries of the product portfolio, strategic objectives, value proposition and linkages to other FLS product portfolios. This includes:

  • Defining realistic targets for costs, total revenue, gross margin, and market share for the product portfolio over 1, 3, and 5 year horizons.
  • Defining the individual products within the portfolio that are required to satisfy the overall portfolio targets and objectives, including:
    • The features, functionality, standard market level selling prices, lead-times, and sales channels (with Platform and Sales leadership).
    • The target product cost, manufacturing lead time, and global manufacturing footprint (with Platform and Sales leadership).
      • Creating appropriate tools and other collateral needed to quote, promote and sell products and conduct associate and customer training on those tools and collateral;
      • Where applicable, defining and controlling the global product technical definition in various configurators and pricing systems where the product can be quoted or sold (with Commercial Operations);
      • Collaborate with Marketing on defining and creating all needed product literature and documentation including web site content and social media campaigns;
      • Leading competitive benchmarking efforts to ensure market positioning is consistent with strategic objectives for the portfolio;
      • Manage a significant portion of the global Marketing and Technology budget;
      • Manage, mentor and develop a small but focused global staff of approximately 2 to 6 direct reports.

For each product in the portfolio, in collaboration with product managers, developing and regularly updating a forward-looking product roadmap that links together the near and long term financial objectives (selling price, volume, gross margins) of the product with the benefits derived from discrete tactical projects. This also includes:

  • Developing and maintaining detailed project charters that are clearly bounded in time, scope, and cost for each project defined within the Product Roadmap. Projects may include: 1) pricing, 2) promotion and advertising, 3) R&D projects, 4) manufacturing improvements, 5) localization initiatives, 6) strategic alliances, partnerships, etc.;
  • Assessing the return on investment for each project and reconciling the resource needs for those projects against individual unit or functional budgets;
  • Supporting the execution of these projects on an as-required basis (product development projects will be driven and managed directly). Monitor the overall volume, revenue, profitability, hit rate and warranty costs of the product portfolio, both before and after the aforementioned projects.

Periodically visits (with Regional Sales) customer sites to establish and maintain relationships with key customer contacts thus maintaining a deep technical intimacy with all aspects of the product and its application.

Assists in all necessary training in local region, sub-region: customers, engineering, repair centers, sales force, field service etc. Coordinates with the Educational Services Group as required.

Provide tactical sales support as necessary.

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© EuroJobsites 2019

EuroJobsites is a UK registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

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